What ?

Bullseye Prospecting - a powerful new data integration engine powered by Black Book offering all the data you need in one turnkey solution. Create dynamic, measurable marketing campaigns efficiently and profitably from start to finish.

Data Export

Equity Data

DMS Data

Direct Mail


ROI Analytics

Demographic List

How ?

Bullseye Prospecting streamlines a complex time consuming process. It takes functions that currently require lots of vendors, time and energy and brings them all into one turnkey solution thereby increasing efficiencies and thus ROI.

Query data to identify
Campaign Prospects

Select a Drip or On
Demand Campaign

Let the Bullseye Prospecting
Data Magic Happen

Pick How You Want Your
Customized Data Delivered

Execute your best marketing campaigns,
with the least amount of effort
and the most actionable results

Watch the Returns Roll In

Get Better Results
with Less Effort

Why ?

Because You Know Marketing and We Know Data.

Bullseye Prospecting brings to market a revolutionary approach to the creation of automotive marketing campaigns. Increase your efficiencies as well as your campaign's effectiveness. Bullseye is fast, intuitive, easy to use and produces measurable results.

Take a Look

Ready to Have Your Data Work For You?

Privacy Policy

Purpose of this Privacy Policy

This privacy policy describes National Auto Research, a division of Hearst Business Media Corporation dba Black Book®, (“Black Book”) policies with respect to the collection of personally identifiable information from the website to which this policy is linked. The website to which this policy applies is the home page, and related pages, of Black Book's corporate website, operating under the url “BlackBookAuto.com”. Black Book has been setting the benchmark for vehicle valuation since 1955 and has been delivering quality products and services to multiple automotive industry segments.

Information To Which This Privacy Policy Does Not Apply

This privacy policy only applies to the web site operating under the url “BullseyeProspecting.com” (and the underlying pages that operate under that primary url) to which this policy is linked. Any information you provide when you visit a web site other than that covered by this policy (including other web sites affiliated with Black Book (where you may purchase subscriptions to Black Book services or data) or “BullseyePropsecting.com” is subject to the privacy policies posted on those websites, whether such websites are run and owned by subsidiaries or affiliates of Black Book or by third parties. This policy also does not apply to information you may provide to us offline.

What is Personally Identifiable Information

“Personally identifiable information” is information that can be used to identify you as an individual. Personally identifiable information includes your name, address, telephone number and any other information that is connected with you personally.

No Personally Identifiable Information Collected

BlackBookAuto.com does not collect any personally identifiable information on this site, with the following exceptions. If you are an automotive dealer, marketing company or potential advertiser, you may make an online request to receive information on Bullseye Prospecting™ services. In that event, we may collect information about your firm through an online registration process, and use that information to service and fulfill your transactions with use and to send you promotional announcements.

BlackBookAuto.com (or third party service providers on our behalf) may set and access cookies on your computer. A cookie is a small amount of data (often including a unique identifier), that is sent to your browser from a web site's computers and stored on your computer's hard drive. Black Book uses cookies to understand site usage and to improve the content and offerings on our site. Except for our service providers, we do not knowingly allow third parties to set cookies via this website.

Our cookies contain no personally identifiable information.

BlackBookAuto.com (or third party service providers on our behalf) may also use cookies to collect aggregate information about web site users on an anonymous basis. We may share aggregate demographic and usage information with our prospective and actual business partners, advertisers and other third parties for any business purpose. If you don't want cookies, most web browsers include an option that allows you to not accept them. However, if you set your browser to refuse cookies, some portions of our sites may not function efficiently. We do not use cookies to collect information about your online activities across third party websites.

Non-US Users

If you are located outside of the United States, please note that the information you provide to us will be transferred to the United States. By using this website, you consent to this transfer. You also consent to the adjudication of any disputes arising in connection with this website in the federal and state courts of, and in accordance with the laws of, the state of the United States in which the information technology staff of this website primarily does business.

California & Canadian Users

California and Canadian users have certain rights to know how their personal information may be shared with third parties for direct marketing purposes. The websites maintained by Black Book and affiliates post information about their data sharing practices, and how you can elect to opt-out of certain data sharing arrangements. Please check the website associated with the applicable service or affiliate for more information.

IP Address

Your Internet Protocol (“IP”) address is usually associated with the place from which you enter the Internet, like your Internet Service Provider, your company or your university. We may use your IP address to help diagnose problems with our servers, gather broad demographic information, and administer our website.

Tracking Requests

Black Book does not act on Do Not Track requests from your browser. For more information see below.

Effect of Tracking Requests

Black Book does not act on Do Not Track requests from your browser because regardless of whether a request is made, we do not track your activity over time and across multiple websites.

Changes to Privacy Policy and Notice

Black Book may change this policy from time to time in its discretion. Your continued use of this site indicates your consent to this privacy policy and any amended versions of it.

This policy was last updated on January 29, 2015